Thursday, February 21st, 2019 | Author:

Monday, May 21, 2007

Do you have a hard time finding a parking space? Take the bus or tram if you go to the city. That’s the message Belgian bus company De Lijn (The Line) is sending to promote public transport as a solution for car parking problems. As a part of their media campaign, they have jokingly suggested that people use the top of the busses as parking space.

Another idea they are using in their media campaign: maybe you could park your car on the bottom of a canal? The bus company is using an invented diving company called Cardive, which has divers that offer to dump your car in the canal. The divers walk around in cities and hand out free bus tickets and maps of the bus network.

To reach car drivers who are not using public transport, the media campaign has several radio commercials that present other solutions to the car parking problem. You could use “asphalt-spray” to camouflage your car, making it invisible for policemen (although you then need to remember where you’ve parked). Or you could use the “flat tire kit”, which comes with a fake flat tire and an inflatable dummy, so it looks like you’re replacing your flat tire. The final idea the bus company has is to use a View-Master to fool parking guards into believing that your car has been stationed correctly.

A survey among 4000 customers of De Lijn shows that two out of three car owners who use public transport, do so to avoid parking space troubles, and in cities this percentage rises to 90%. The survey further shows that 39% use the bus to go shopping.

During the month of May, the auto-bus and the divers tour several cities in Flanders (Leuven, Hasselt, Ghent, Bruges and Antwerp).

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Thursday, February 21st, 2019 | Author:

Sunday, March 15, 2009

200,000 litres of oil leaked into waters off the coast of Brisbane from the Pacific Adventurer when their fuel tanks were damaged in rough seas on Wednesday. The figure is about ten times higher than the original estimate of twenty thousand litres of oil. The devastating diesel oil spill has spread along 60 kilometres (37 miles) of the Queensland coast. In addition, 31 containers with 620 tonnes of ammonium nitrate fertiliser flew overboard during the violent storm.

Questions are being asked why the Hong Kong cargo ship was out in seas with nine meter waves caused by Cyclone Hamish, a Category 5 tropical cyclone, as well as why the fertiliser containers were not properly secured. One of the overboard containers ruptured the hull of the Pacific Adventurer, causing between 30 to 100 tonnes of oil to spew from the severely damaged ship.

If the ammonium nitrate mixes with the heavy oil, an explosion could occur. None of the containers have been recovered. Some of these may float, but it is believed that they may have sunk which then may cause algal blooms.

Disaster zones have been declared at Bribie and Moreton Islands, and along the Sunshine coast.

The vessel’s owner, Swire Shipping, reported that a second leak began on Friday, when the ship began listing after docking at Hamilton for repairs. “As full soundings of the vessel’s tanks were being taken at the port to determine how much oil had leaked from the vessel, a small quantity of fuel oil escaped from the Pacific Adventurer,” it stated. The ship was brought upright, and a recovery vessel was used to suck up the oil from the water. The leak produced a 500m-long oil slick down the Brisbane River. Booms were placed around this oil spill so that a skimmer could clean up the second spill.

Swire Shipping could face clean up costs of AU$100,000 a day as well as fines up to AU$1.5million (US$977,000; £703,000) if found guilty of environmental breaches or negligence.

Sunshine Coast beaches are slowly starting to be reopened. The beach of Mooloolaba was still closed following reports of burning sensations from swimmers. 12 beaches remain closed; however, 13 have been reopened.

Over 300 state government and council workers are using buckets, rakes and spades in the clean up effort. Sunshine Coast Mayor Bob Abbott says the majority will be gone by Sunday afternoon. The full environmental impact on wildlife is not yet known. One turtle and seven pelicans have been found covered in oil.

There are concerns that the drinking water of Moreton Island is at risk, as the island uses water from the underground water table near the oil spill site.

“Every bucketload of contaminated sand has to be removed from the island by barge, and each bucketload from a front-end loader weighs about one tonne. It’s just an impossible task,” said Mr Trevor Hassard of the Tangalooma Dolphin Education Centre.

The commercial fishing industry has suffered from the incident. Trawlers won’t resume operations until Sunday evening, and any catches will be tested for human consumption.

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Wednesday, February 20th, 2019 | Author:

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Submitted by: Marcia Yudkin

Most of the time, business owners and organizational marketers look for a new company name or new product name that seems to get the job done. That s unwise because they don t take the time to think about possible shortcomings of the name they settle on. Instead, those shortcomings emerge over time, costing them dearly in sales and opportunities. Sometimes the name problems require an expensive rebranding overhaul.

It s far more cost-effective to name your product or service properly in the first go. Use this checklist to identify hidden pitfalls of some names so they don t blindside you.

1. Are you using meaning elements that are obscure or unknown to your target market? For example, an Australian company hired my firm to rename their business communication product when they were expanding to the U.S. because the name they d chosen wasn t familiar to American office workers. Words that are everyday terms in Great Britain and Australia but not in the U.S. include whinge (for whining) redundant (for unemployed) and turnover (for annual sales).

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An unfortunate mismatch between meaning and market can also rear its head because business owners misjudge the level of sophistication of potential customers. A software company, for instance, was taken aback to learn that small businesses didn t generally know that the initials CRM in their product name stood for customer relationship management. Likewise, a wine shop named Terroir to Taste, using a French term that wine aficionados know, didn t attract casual wine shoppers because they mistook terroir for terror.

2. Is a name or part of it difficult to pronounce? In my childhood, I discovered that my last name, Yudkin, was hard to say for some people, but as an adult, I m unendingly surprised how often my first name, Marcia, causes people to hesitate or stumble. According to HowManyOfMe.com, Marcia is the 433rd most popular first name in the United States, with 138,091 American residents having it. This shows that a word or name you believe is familiar to people may not be.

According to studies by researchers at the University of Michigan, when people have trouble pronouncing a product name or business name, they consider it to be risky. Researchers at Princeton University discovered that companies with hard-to-pronounce names even performed less well in the stock market than those that sat easily on the tongue. So try out your proposed new company or product name on a broad cross-section of people to make certain most can pronounce it easily.

3. Can your name pass the telephone test? By that I mean, if you answer the phone saying your company name, would a caller who didn t already know the name be able to hear it correctly? Some company names are so baffling out of context that people can t sort out the sounds into something that makes sense to them. Someone once told me that when I reeled off the name of my publicity book, they heard it as 6 Debts to Free Publicity instead of 6 Steps. I learned to pause an extra millisecond after six to get the name across, but many company names are not salvageable in that way.

Don t let your excitement about a new company or product name carry the day. Consider it from a variety of angles and get feedback from folks in your target audience before committing yourself to a name you re going to promote like crazy in the marketplace.

About the Author: Marcia Yudkin is Head Stork of Named At Last, a company that brainstorms catchy new business names and taglines. To learn to come up with a snappy, appropriate name or tagline, download a free copy of “19 Steps to the Perfect Company Name, Product Name or Tagline”:

namedatlast.com/19steps.htm

Source:

isnare.com

Permanent Link:

isnare.com/?aid=399253&ca=Marketing

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Wednesday, February 20th, 2019 | Author:

Saturday, August 2, 2008

A 54-year-old German farmer who lost both arms in a farming accident six years ago has become the first patient to receive a complete double arm transplant. The patient, whose name has not been released, underwent the operation at the Klinikum rechts der Isar, part of the Technical University of Munich (Technische Universität München), last week; he is said to be recovering well.

The operation lasted 15 hours and was performed by a team of 40 specialists in Plastic Surgery, Hand Surgery, Orthopedics and Anesthesiology, under the direction of the head of the Plastics and Hand Surgery department, Prof. Hans-Günther Machens, Dr. Christoph Höhnke (Head of Transplants, Senior Physician; Plastics and Hand Surgery) and Prof. Edgar Biemer, the former Chief of Plastic Surgery at the Clinic.

In a press statement released by the clinic, it was revealed that the patient had been thoroughly physically checked and had psychological counselling prior to the surgery to ensure he was mentally stable enough to cope with the procedure. Since completion of the surgery, the patient has been on immuno-suppressant drugs to prevent rejection of the new limbs.

Following the surgery, the press release from the clinic’s press manager, Dr. Tanja Schmidhofer, included the following statement:

The flow of blood was [re-]started in intervals of 20 minutes because the anaesthetists had to make sure that the patient would not suffer from the blood flowing back from the transplanted parts. No significant swelling was seen, nor indeed any ischemia (lack of blood flow to the tissues). This is a testament to the surgeons who established a fully functioning blood flow…the main nerves, the Musculocutaneus, Radial and Ulnar nerves were all attached and sewn together, and finally an external fixator was applied, with pins in the lower and upper arms, avoiding the risk of pressure points and sores. The operation was successfully completed after 15 hours.

Without the immuno-suppressant drugs given to the patient, the risk of there being a Graft-versus-Host Reaction or GvHR, would have been significant due to the upper arm containing a large amount of bone marrow, consisting of ICC’s or Immuno-Competent Cells, which would have triggered a near total rejection of the new limbs. A GvHR is a condition which results in the cells from the transplant attacking the immune system of the body.

Indications from the clinic suggest that the double attachment went well, although it could be up to 2 full years before the patient is able to move the arms.

The donor arms came from an unnamed teenager, who is believed to have died in a car accident.

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Wednesday, February 20th, 2019 | Author:

Wednesday, November 19, 2008

The European Organization for Nuclear Research (CERN) said on Monday that repairing the Large Hadron Collider (LHC) will cost up to 16.6 million or US$21 million.

The LHC, which is the world’s largest and highest-energy particle accelerator, is located near the border of France and Switzerland and crosses the border four times. It has a diameter of 27 km (17 miles). It is designed to simulate the conditions shortly after the Big Bang, but it broke down on September 19 due to an electrical failure.

Most of the repair time is covered by previously scheduled maintenance time, and CERN originally hoped to have the machine up and running again by early May. However, CERN officials now believe that it may take until the end of July or longer.

CERN spokesman James Gillies said: “If we can do it sooner, all well and good. But I think we can do it realistically by early summer.”

The machine operates at temperatures colder than outer space and must be gradually warmed up for experts to assess the damage, causing much of the delay. CERN expects the repair cost to fall within the annual budget for the project.

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Tuesday, February 19th, 2019 | Author:
? May 25, 2010
May 27, 2010 ?
May 26

Pages in category “May 26, 2010”

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Monday, February 18th, 2019 | Author:

Saturday, September 19, 2009

26 motorcycles and two cars have piled up on the Interstate 5 road in Oregon, United States. Two bikers have been critically injured.

The crash occurred near the Baldock Rest Area, which is just south of Wilsonville, at 2:45 p.m. Friday. The group of motorbikes, belonging to members of the Brother Speed club, was in the left (fast) lane behind one of the cars when traffic slowed down. Despite attempts to take evasive action, the bikes and car collided. The second car was hit by a motorbike that veered into the middle lane.

There were bikes and people and gear flying

The bikes were in a formation of two columns — standard for large motorbike parties. According to eyewitness Terry Scott, a silver SUV suddenly slammed on its brakes and while the leading two bikers managed to swerve out of the way, the rest were caught up in a chain reaction. “There were bikes and people and gear flying,” said Scott, who had been driving with his girlfriend behind the bikes.

The crash scene was “ordered mayhem” according to Tualatin Valley Fire & Rescue’s captain Mike Towner. “Firefighters from Aurora and Canby were providing medical care to injured bikers as non-injured bikers tried to assist,” he said.

A LifeFlight air ambulance took two bikers to hospital and eight more were taken away by ambulances. Some bikers suffered from broken bones as well as shoulder and hip injuries. KPTV quotes the club’s website as saying that they are “serious about brotherhood, respect, riding fast and building Choppers.”

The accident was responded to by paramedics and firefighters from various locations, including Canby, St. Paul, Woodburn and those from the multi-city Tualatin Valley Fire & Rescue. The entire road was closed northbound until 4 p.m., when one lane was reopened. Investigators kept the other lanes closed until 6 p.m.

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Thursday, February 14th, 2019 | Author:

Wednesday, April 20, 2011

Los Navegantes, Pichilemu, Chile – Paulina Constanza Tapia Figueroa, 25, a surfer native to Pichilemu, known worldwide as the “Surf Capital”, died on Monday, at Punta de Lobos beach, about seven kilometers south of the city.

Her body was discovered by fishermen in the area, who called Pichilemu Police officers, who along with Homicide Brigade of the Investigations Police of Chile (PDI) officers, arrived at the place and took the body to the Forensic Medical Service offices in San Fernando.

Tapia had been practicing surfing for years, and earlier that day, had been accompanied with her friends. “A shellfish diver of the area noticed a surfboard floating, he approached it and saw that the girl [Tapia] was semisubmerged in the water. After taking her out, he realized she was dead,” Juan Reyes, officer of the Homicide Brigade of PDI told Televisión Nacional de Chile.

According to reports, Tapia either died because of a heart attack or after being hit. Third-party participation in her death was ruled out by officers.

“She had a free spirit, she loved nature, and I don’t really know what happened to her, a cramp [maybe],” Filippo Tapia, her father, told La Tercera. Josefa Tapia, her 14-year-old sister who is studying at Colegio Preciosa Sangre, seemed very affected by her death after being informed of the situation by school inspectors.

“Your sister will always be watching out and protecting you from heaven, remember the moments you and your family lived with her ??and that made ??you happy,” a friend of Josefa wrote on her Facebook wall.

Photos, videos, and messages such as “Paulita, rest in peace with love, I’ll miss you a lot, great waves and farewell forever,” and “My friend, I know you are in a better place having a really good time, you’re the best! I love you infinitely!” flooded Paulina Tapia’s Facebook wall.

Tapia’s body remained in the Forensic Medical Service of San Fernando on Tuesday morning, according to reports. According to Domingo Osorio Figueroa, Paulina Tapia’s remains have been veiled since Tuesday’s afternoon in the dependencies of Funerales Rodríguez, in Rancagua, capital of O’Higgins Region. A mass will be performed in the Rancagua Sur Catholic Parish, at 11:30 local time (14:30 UTC) on Wednesday, and then she will be buried in Parque Jardín Las Flores, in Machalí.

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Thursday, February 14th, 2019 | Author:

Saturday, April 17, 2010

Journalist, counselor, painter, and US 2012 Presidential candidate Joe Schriner of Cleveland, Ohio took some time to discuss his campaign with Wikinews in an interview.

Schriner previously ran for president in 2000, 2004, and 2008, but failed to gain much traction in the races. He announced his candidacy for the 2012 race immediately following the 2008 election. Schriner refers to himself as the “Average Joe” candidate, and advocates a pro-life and pro-environmentalist platform. He has been the subject of numerous newspaper articles, and has published public policy papers exploring solutions to American issues.

Wikinews reporter William Saturn? talks with Schriner and discusses his campaign.

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Thursday, February 14th, 2019 | Author:

Thursday, May 5, 2005

The United Kingdom General Election
Results:

Labour Conservative Lib Dems
355 197 62
DUP SNP Sinn Féin
7 6 5
Plaid Cymru SDLP UUP
3 3 1
RESPECT IKHH Ind.  
1 1 1  

Wikinews will have coverage of the election results at:

  • Results of 2005 United Kingdom General Election
Background:
Wikipedia, Wikinews’ sibling project, has in-depth background articles on:

The 2005 UK general election was held on Thursday 5th May. The election resulted in a third term for Tony Blair’s Labour Party.

Below are the latest Wikinews stories on the campaigning parties and candidates.

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