Archive for the Category » Marketing «

Sunday, March 11th, 2018 | Author:

Discover The Easy Way To Do A/B Split Testing For AdWords by Adrian KeyVisualize yourself with your AdWords account open on your computer screen, looking at the two ads you’ve just created for your next A/B split testing experiment. Will people click more often on the headline “Cheap Holidays” or “Fantastic Holidays”?If you are confused and wondering why anyone should care, then you’re missing out on the most powerful tool for improving your AdWords advertising performance – split testing.Anyway, our latest test has been running for a few days and when you next look at your statistics, you see your first ad “Cheap Holidays” has 23 clicks and your second “Fantastic Holidays” has 31 clicks. Has your second ad won, or should you let the test run a little longer just to make sure?This question really matters!Test for too long and you are wasting time and money. However, decide on a winner too soon and you risk changing your ad based on a false assumption.How can you make that important decision with the confidence that you are getting it right every single time?There is only one answer to this question and it can be found in the mysterious world of statistics.Your A/B split testing results are reliable when the following formula is true:)( (W – L) / 2) ² > Nwhere:)1. N is the number of trials. For the previous example, this is 31+23=54.2. W is the number of clicks for the winning ad. For the previous example, this is 31.3. L is the number of clicks for the loosing ad. For the previous example, this is 23.Applying the above formula to our example,((31-23)/2)² =1616 is smaller than 31 + 23 = 54 so the formula is not true, we therefore need to keep testing.Okay, I know what you are thinking, you’ve got lots of ads in your campaign and you really can’t be bothered to spend hours every day punching a load of numbers into a calculator to see which ad has won.The truth is that you don’t have too:)You can now get an application online that will scan your AdWords account every day, perform the required analysis on it and tell you which of your ads has won.Imagine, only having to log into your AdWords account when you are notified of a winner. You simply delete the loosing ad and write a new one!The neat thing is that not only do you get informed when you have a winning ad, but you’re also told when you have two ads that are performing just too close to call.You really need to know this, because you will be wasting time with a test if your results will never show a clear winner. You just have to abandon the test, delete one of your ads and start a new test.This is A/B Split Testing done the easy way. All the hard work of working out if you have a winner is done for you, allowing you to concentrate on writing good ad copy.Adrian Key is a professional AdWords consultant and editor of the AdWords Adviser, a blog dedicated to making AdWords more profitable for you. If you found this article on A/B split testing helpful, read the full article and learn where you can trial split testing software for free at:) adwords-adviser.co.uk/inside-secrets-of-ab-split-testingArticle Source: eArticlesOnline.com

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Wednesday, February 21st, 2018 | Author:

By Kamal Aggarwal

Meta Tags are HTML tags which provide information to the search engines, describing the content of the webpages a user is likely to view. Search engines have recognized that website owners and administrators can use this resource to control their positioning and descriptions in search engine results. The three types of Meta tags are:

Title- The text that appears on the title bar of the web browser

Description- The quick summary of what the page is all about

Keywords- The important words on the page

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Meta tags add information to the HTTP header of the page as well as contain hidden information of the coding that the Search engines are likely to pick upon.

Meta tags are of great significance as they boost the overall performance of the webpage. Meta tags are useful in enhancing the placement of your webpage in various Search engines such as Yahoo, Google, and MSN thereby increasing the traffic to your site. Webmasters need to stiff a number of keywords in their Meta tags in order to improve the search engine rankings of their webpages for a particular context.

Webmasters need to lay great emphasis on stuffing appropriate keywords in the header. If the keywords are absent from the header of your html code, the search engines will be unable to find your website/webpage.

Even more important to getting noticed by search engines, are back links back to a website with targeted text. In other words, the text used over the hyperlink from another site gives a search engine a good idea of what the site is about. This factor may be as important as the actual text on the website. It highlights the really important pages of the website, and shows what other web masters think is worth linking back to.

Choosing the right keywords for the Meta tags needs expert advice. One needs to be extremely careful while selecting the keywords for the Meta tags as they act as major factors in determining how a visitor will locate your website in the search engines.

Title and Meta tag structure formation is the most important aspect and is known as the beginning of website promotion. It is very important to keep track of the number of keywords as most search engine spiders only use the information available in the title tags to locate the webpage. Using high quality Meta tags rich in keywords ensures increased traffic to your webpage.

The core purpose of Meta tags is to guide the search engine spiders enabling them to reach a specific webpage. Thus, it is very important to use Meta tags and not drop them as they ensure effective Search Engine Optimization.

Search engine optimization means ensuring that your web pages are accessible to search engines and focused in ways that help improve the chances they will be found. Search engine optimization (SEO) changes your web pages so search engines can index and rank them better. You do this by modifying the HTML (the code) so search engines can easily navigate the page and identify significant words. You also add content (pages of text) so the search engines have something to index and rank. Thus your target audience will be able to find you when they are researching their interests. The goal is not just to get #1 ranking. The goal is sales. You measure success by showing an increase in leads, conversions, or sales.

Outsourcingseoservices.com offer vast amount of valuable seo services that increase 90% of internet traffic to your website. Our experience and exports seo are take right decision to your website business optimization and increase the targeted traffic from internet. A low cost search engine optimization service is our specialty. Increase traffic and cut down your website promotion cost.

About the Author: For more useful tips & hints, please browse for more information at our website:-

the20seotools.comseo.reprintarticlesite.com

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Wednesday, January 03rd, 2018 | Author:

Submitted by: James Church

With the outset of ecommerce trend, the business and trade have broken the bondage of brick-and-mortar shops. What would you do if the vast community of customers is not ready to hit your store manually? Would you let your business or trade to be a flop show? Never give up. Impossible states I M Possible. If customers have grown clever, you ought to be cleverer. Meet the masterminds and champs of online and its marketing experts because you have to join the marathon of ecommerce trend-followers. Fix your date with them and prepare sketch of how to target audience.

Here are the top five online marketing trends:

1. Make your web presence: Since ecommerce is winning an edge through internet, you have to step in making a website of your own. Whether your trade activity involves rendering services or goods, you have to order for the making of your website defining A to Z of your trade.

2. Target top rank of the search engines: Launching a website will make your presence felt but only for name. Let people be talking about it as of a big brand. Contact to the masters of SEO and SME. Utilizing their SEO knowledge, they will bring your product or service in demand by the customers within few months. For this, you have to focus on improving ranking of your website in search engines because these are the only channels that can bring your services in demand by numerous customers. Consider these points for keeping an eye on search engine ranking:

Add keyword in title

Include description in Meta tag

Make header richer by keywords

Insert keyword after 30 to 40 words in the beginning

Hyperlinks should be enriched with keywords

Search engine friendly navigation can do wonder.

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Add on Site Map

Make room for keywords on webpages for SEO purpose

Start promotions from local level of business

Keep the weightage of keywords up to 3%

Do interlinking of the webpages

Post newsletters on various websites.

Use keywords in blogs and articles and post it on various portals.

3. Email marketing: Making your customers and future customers updated with your services or product through email is called Email Marketing. It does wonder as customers are accessed immediately and directly. It is enough to create immediate demand. How it is done?

Enlist the emails of your familiar ones and slowly, expand the list.

Prepare a flyer or brochure or pamphlet which carries all info your product or services.

Attach it with an email to the target audience and send.

Follow-up with calls

Send an updated email once in a month to all customers

4. Enhance marketing through affiliate, reseller and associate programs: If you want maximum traffic to be diverted to your website, affiliate, reseller and associate programs are the best options. What all you need to do is approaching websites with big traffic. In return of providing that traffic, you need to register for affiliate. This will be your additional income through affiliate providing websites. They will credit commission amount to your account when the visitor will make final deal via the link on your website. How this is possible, have a look:

Search the seller website where zillions of visitors make their presence.

Send an email for announcing your affiliate program/reseller program

Provide links along

Do submission of the same to different directories

Or, you can select Affiliate Announce service for the same.

5. Analyze the online activities: Ask your SEO expert who is handling online marketing of your website to generate analytical report of their activities. What clues it give:

How many visitors are visiting

On which date the visitors hit counted the most

From where is coming the maximum visitors

How many individuals find relevant content

Bounce rate tells the relevancy or the quality of content

Whats the speed of the sites loading via built-in animation tools

Quality and quantity of backlinks

Analysis of competitors strategy

Is your website mobile friendly

About the Author: Online marketing strategies are the most prominent and the strongest tool that can take your business to the top. Web site presence, topping the search engine research, email marketing, affiliate/reseller and associate programs and analysis of online marketing offer the best trends of doing online marketing. website:

eminenture.com/

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Sunday, November 05th, 2017 | Author:

By Alan Lim

Data entry jobs online have become more popular in years past. In fact they are one of the most popular work at home jobs there is.

When looking for one of these jobs online, there are some things to look for that will tell you that this is a real work at home job. When trying to access a data entry jobs online position, there are some things that need to be looked at in order to ascertain whether or not this is legitimate work. Many people have been suckered by false advertising and have nothing to show for it. Here are some signs that this is a real job. These signs will tell you that you have actually found an honest to goodness data entry job online. These legitimate jobs are a bit hard to find but well worth it.

Is There A Fee For Me To Work?

One of the easiest ways to make certain you will be able to accomplish finding a data entry jobs online is to make sure that there is never a fee for you to work or accept a position. No legitimate job will charge you anything to start working at home. Most of these jobs that charge fees and have a post office box instead of a street address, stay away from! These are not legitimate work at home jobs. They are merely scams. They will not only take your money, but in some cases drain your bank account, so steer clear folks!

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Is Training and Software Provided For Me?

During those times when only a data entry jobs online will do, you will want to find out all about this particular company that you are interested in. Most of the legitimate companies will provide you training and software at no extra charge. Someone who charges for that should be looked at askance and avoided like the proverbial plague bringer. NO legitimate job will charge you ever, for an honest data entry position in their company.

What if I Don’t Like The Job?

Most data entry jobs online will not penalize you for quitting. They will merely ask for any items that you have been given in their employ to be turned in, if any were given to you. It is no crime to admit that this type of job is not for you. You can cut ties and go on to the next job situation. They will wish you well and that will be the end of that. While you will be able to go on and find another job, bear in mind that true companies will not ask you to do anything illegal

Where can I Find Out More About This Type Of Job?

Data entry jobs online are fairly easy to find, if you know where to look. There are places such as online assistant sites that have positions open for this type of work. They will also have recommendations and references for all new employees. They will also be able to steer you to the local Better Business Bureau for checking their references. They will not mind the questions that you ask them.

About the Author: Now that you know what to expect when looking for any

Data Entry Jobs Online

or

Data Entry Jobs

, it’s time to find out more. Just go to

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.

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Sunday, October 15th, 2017 | Author:

By Aubrey Richardson

Most of us have been taught to go to school and get an education. Ideally you graduate from high school and further your education through college or a trade school. Some go on to achieve their Masters or PHD allowing them to command more money for their time. Ultimately, one must choose what they intend to do for a career, earn a living and be productive in society. Not that you or anyone else needs a diploma in order to be successful but some would consider it to be a marker of discipline, as to whether one may finish the task or do the job required.

Residual income is known as money that is received on a regular basis from efforts already sown. Could be thought of as money that is left over from an initial purchase or ongoing installment. Its nickname or also known as (AKA) mailbox money and can be obtained by anyone, graduate or non graduate.

Usually to keep receiving residual income, one must still be active within the company or organization. Should they leave or break policy, you can expect to stop receiving any further residual money. Replacing the mailbox money with a final termination letter and ceasing any more paychecks as the residual return comes to an end.

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Passive income is similar to residual income but with one major difference. With passive income you can now be an inactive party. Qualifying you to retire from your venture an yet still keep on receiving your expected paycheck. Not to be confused with a pension but giving you the freedom to maintain your preexisting standard of living, while NOT having to work for it (the paycheck) any longer.

You hear a great deal of individuals giving testimony to having a residual income, which is what most people strive to obtain and rightly so. This is to be expected when working within a home based business environment or any other self-earned income opportunity. However, if you can build your residual earnings into an ongoing passive income, you will be better off once you choose to STOP acting (or working) to get the paycheck.

Whether it be residual income or passive income, once you get a taste of either one you will most likely want to continue in this manor and grow it to unlimited heights. Allowing you to experience a lifestyle unlike others they may need to report to workplace at a certain time each day, week after week and year after year.

If you are currently representing a company or thinking of joining a company that offers residual income as a form of payment. You should check into their company policies and learn how your earned paycheck may be treated, should you choose to move on to another business opportunity. Losing a residual income after spending your time and energy creating it, could be devastating if you are not aware of its tenure ahead of time.

About the Author: Aubrey Richardson is the founder of

logofax.com

– logos & clipart site. Find out how you can tap into earning money online

internet-based-business-opportunity.com

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